7 Words: Facebook Pages and Defining your ‘Voice’

Old South Church in Boston‘s Facebook page includes the usual updates on their shared life. But a creative, participatory project caught my eye. Borrowing from The Christian Century article “The Gospel in Seven Words,”  their Facebook page offered their own seven word summations of the Gospel from clergy and members alike over multiple days. From the Minister of Music:

Today’s SEVEN WORDS:
You’ll never walk alone in Christ Jesus. (Harry Huff)

We who run institutional Facebook pages assume the task of defining our “voice” in social media. Institutional pages can sometimes feel, well, institutional. The 7 Words experiment nicely amplified multiple voices  around the same theme. Through this social media practice they demonstrated this institution is comprised of the people (and not just the pastor or Facebook page administrator)! What communal practice would work in your setting: Favorite hymns? Re-posting pictures of the holy taken by parishioners?

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